Of course, there is a reason behind the whole thing. Burger King and Budweiser teamed up to promote a new sandwich called The American Brewhouse King. It's release is timed to celebrate the Fourth of July, a holiday often accompanied by burgers and beers. That being said, people responsible for marketing in both brands should definitely get a raise.
Recently, Budweiser and Burger King took people back to 1999
Talk About Marketing Done Right...
SoItWas on boredpanda.com